Cookie Policy 
Drapize uses cookies and similar tracking technologies to provide full website functionality, customize your browsing experience, analyze site usage, and deliver targeted advertising across our digital platforms, including websites, apps, newsletters, and social media.

Responsibility for Cookies
Cookies are set by H&M Hennes & Mauritz GBC AB and, where relevant, the website publisher. Both are responsible for placing cookies on your device and collecting data from it when you visit our official sites.

Understanding Cookies
Cookies are small text files stored on your device—like your smartphone or computer—when you access our site. These files help make the site work securely and smoothly while enhancing your experience.

When we refer to “cookies,” we also include:

First- and third-party cookies
Tracking pixels and plug-ins (including third-party technology)
Other similar tracking tools
Each cookie has a “publisher,” identifying who owns it. Cookies we set ourselves are called first-party cookies. Cookies set by external services, such as ad networks or social media platforms, are third-party cookies.

Types of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for core website functions. They allow you to browse, log into your account, and ensure site security. They also help detect security issues and direct you to the right site version based on your location and language.

Performance Cookies
Used to understand how visitors interact with the website. These cookies provide analytics data—like visitor numbers and navigation behavior—to help us improve site performance and usability.

Functional Cookies
These help remember your preferences and tailor site content to your interests. They let us personalize what you see and enhance your overall experience when you revisit the site.

Marketing Cookies
Marketing cookies help us deliver relevant advertising across our digital channels and social platforms. They track your browsing behavior so we can present offers, promotions, and ads suited to your interests. These cookies can also limit how often you see ads and track ad campaign performance.

Legal Basis for Cookie Use
By accepting cookies, you consent to their use for the stated purposes. Essential cookies, however, are always active and cannot be declined, as they are required for the website to function.

Access to Cookie Data
Cookie data may be shared within the H&M Group as needed to fulfill its intended purpose. Third-party cookies provide data to the external parties that set them. We do not sell, trade, or share your first-party cookie data with outside organizations.

Cookie Duration
Persistent Cookies
These remain stored in your browser until you delete them or until their set expiration date is reached. You can remove them at any time using your browser settings.

Session Cookies
These are automatically deleted when you close your browser. Once your browser is reopened, the website won’t recognize your previous session.

Other Tracking Technologies
Information collected via tags or pixels is stored for up to 24 months.

Managing Your Cookies
You can control cookies through your browser settings on both desktop and mobile. All major browsers allow you to manage, disable, or delete cookies. However, disabling cookies may limit certain site features and affect functionality.

Third-Party Services & Integrations

Some cookies come from third-party services we integrate with, such as payment providers, analytics tools, or embedded content (e.g., videos, maps, or social media widgets). These third parties may collect data about your interaction with our site and combine it with information from other sources. We encourage you to review their privacy and cookie policies to understand how your data is handled.

Your Rights & Consent Withdrawal

You have the right to withdraw your consent to non-essential cookies at any time. This can be done through your browser settings or by using available cookie management tools. Withdrawing consent will not affect the lawfulness of processing based on consent before its withdrawal, but it may reduce personalization or limit certain features.

Updates to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in technology, applicable law, or the ways in which we use cookies. Any changes will be posted on this page with a revised “Last Updated” date at the top. In cases of significant updates that affect how your data is handled, we will also provide additional notice, such as email communication or on-site alerts.

International Users & Data Transfers

Because Drapize serves a global audience, cookie-related data may be processed or stored in countries outside of your residence. These countries may have different data protection standards than your own. Whenever such transfers occur, Drapize ensures that appropriate safeguards are in place—such as Standard Contractual Clauses or equivalent legal mechanisms—to protect your privacy and maintain compliance with international regulations like GDPR.

Children’s Privacy & Cookies

Drapize does not knowingly collect or process cookie data from children under the age of 16. Our website and services are designed for adults and business users. If we become aware that a child under 16 has interacted with our site in a way that collects cookie data or personal information, we will take prompt steps to delete such data from our systems.

Security of Cookie Data

While cookies themselves generally contain limited information, Drapize treats all cookie-related data with strict security measures. We use encryption, restricted access controls, and continuous monitoring to prevent unauthorized access, misuse, or alteration of cookie data. These safeguards ensure that the information collected through cookies is handled responsibly and securely.

Third-Party Advertising Networks

Some cookies placed on your device may come from advertising partners we collaborate with. These cookies are used to create a profile of your browsing habits across different websites and platforms in order to deliver more relevant advertisements. They also help us measure the performance of advertising campaigns. If you prefer not to receive tailored ads, you can opt out through browser settings or by visiting industry opt-out platforms such as the Network Advertising Initiative or Your Online Choices.

Do Not Track (DNT) Signals

Certain browsers provide a “Do Not Track” (DNT) feature that signals to websites that you do not wish to be tracked. At present, Drapize does not respond to DNT signals due to a lack of uniform standards for their use. However, you can still manage your cookie preferences manually through your browser settings or use dedicated cookie management tools to control tracking.